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“ A dozen top Microsoft Corp. designers convened in a conference room at their company headquarters in February 2010 and studied a collage of product screen shots plastered along a 40-foot wall. […] “It felt like we didn’t really know what our soul was or our design ethos,” said Sam Moreau, who oversees Windows design. “When we put it all up on the wall, it became amazingly evident that we didn’t have a voice.” ”

 
 

Aarron Walter covers not only how users benefit from bringing emotion into design, but also the business case.

(Source: paulstonier.com)

superbruut:

By Dorothy

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SuperBruut / Facebook / Twitter

The power of branding.

(Source: superbruut)

ugmonk:

Branding. Literally. / on Instagram http://instagr.am/p/VJQZu/

(Source: tundrablog.com)

Talk about effective marketing…

(Source: swiss-miss.com)